Discover how to apply serum on your face for hydrated, glowing skin. Follow our easy guide for smoother skin and a radiant complexion. Starting today!

How to Apply Serum on Your Face in The Right Way?

To apply serum, you have to start with a clean face. Take 3-4 drops of serum and gently press them into your skin using your fingertips. Give it one minute to let the serum absorb into your skin. After that, apply moisturiser. Knowing the right way to apply serum can help you achieve glowing, healthy skin in no time.


Serum is a powerful skincare product. The ingredients work on a specific concern. Like hyaluronic acid for dry skin, salicylic acid for acne-prone skin, retinol, and vitamin C for anti-aging. Whatever your concern is, applying the right serum at the right time in the right way is crucial.


At Sogo Plaza, we offer a wide selection of serums designed for different skin types and needs. Whether you want to hydrate, reduce signs of aging, or brighten your skin, we’ve got something for you. Check our collection and give your skin the care it deserves!

What is Face Serum?

A face serum is a light and powerful skincare product. It’s made to help with specific skin problems like dryness, wrinkles, or dark spots. Serums are thinner than moisturizers, but they are packed with strong ingredients that can go deep into your skin.

You only need a small amount, and it works fast. Serums have ingredients like hyaluronic acid or Vitamin C that target your skin’s needs. You use them after cleaning your face and before applying moisturiser.

Serums can help hydrate your skin, reduce the signs of aging, or brighten your complexion. If you want to focus on one skin issue, adding a serum to your routine is a great way to get better results! A simple step that makes a big difference.

How is it Beneficial to the Skin?

A face serum is packed with strong ingredients that give your skin extra care. It’s designed to focus on specific problems and provide faster, noticeable results.

  • Deep Hydration: Serums with hyaluronic acid are perfect for moisturizing your skin. They work deep inside to hydrate your skin from within, keeping it soft and fresh all day. This helps prevent dryness and gives your skin a healthy, plump look.

  • Fights Wrinkles and Fine Lines: Serums often have ingredients like Vitamin C and retinol. These work to smooth out fine lines and wrinkles, helping your skin stay firm and youthful. They boost collagen production. Collagen is key for healthy skin.

  • Brightens Skin Tone: If you have dark spots or uneven skin tone, serums can help brighten your complexion. They fade dark spots and reduce redness, giving you a more even, glowing look.

  • Quick Absorption for Faster Results: Serums are lightweight and absorb quickly. This means the ingredients go deep into your skin, delivering results faster and more effectively.

Adding a serum to your skincare helps target your skin’s specific needs. Whether it’s hydration, anti-ageing, or brightening, serums make a big difference. With regular use, your skin will look smoother, brighter, and healthier, giving you that natural glow.

The Right Way to Apply Serum on Your Face

Step 1: Start with a Clean Face

First things first, wash your face! Use a gentle cleanser to get rid of all that dirt, oil, and makeup. Clean skin gives your serum the best chance to work, like a blank slate. It’s the perfect way to start your skincare routine!

Step 2 (Optional): Apply Toner

If you use a toner, this is when to apply it. Gently swipe it across your face with a cotton pad. Toner helps to balance your skin’s pH, so it’s ready to absorb all the goodness from your serum. Think of it as a prep step to make sure the serum does its job properly!

Step 3: Use the Right Amount

Now, here’s where you can easily go overboard. Don’t! You only need a few drops of serum, usually about 3-4. Serums are super concentrated, so using too much can make your skin feel heavy. Keep it light, and you’ll get the best results.

Step 4: Apply Gently

Time for the fun part. Applying your serum! Use your fingertips to gently press the serum into your skin. Start at the centre of your face and move outward, tapping lightly. This helps the serum absorb deeply without rubbing or irritating your skin.

Step 5: Let It Absorb

Patience is key here! Let the serum soak into your skin for a minute or two. Don’t rush. This allows the ingredients to work their magic. Once it’s absorbed, your skin will be perfectly prepared for the next step in your skincare routine.

Common Mistakes To Avoid While Applying Face Serum

It’s tempting to use a lot, but more isn’t better with serum. A few drops (around 3-4) are enough for your whole face. Too much can leave your skin feeling heavy and greasy, so remember, less is more!

If your skin is dry when you apply serum, it won’t absorb as well. Always make sure your skin is clean and a little damp before applying. This helps the serum get deep into your skin and work its magic.

Be gentle with your skin! Avoid rubbing or scrubbing the serum in, as it can irritate your face. So, use your fingertips to lightly tap or press the serum into your skin. This helps it absorb better.

Serums are great, but they don’t replace moisturiser. Always apply a good moisturizer after serum to lock in hydration. It also keep your skin soft and smooth.

Patience is key! Let your serum absorb fully before moving on to other products. Rushing this step can keep the serum from working its best, so give it a minute or two to sink in.

Choosing the Right Serum for Your Skin Type

Oily Skin

For oily skin, opt for a lightweight, oil-free serum. Look for ingredients like niacinamide or salicylic acid, which help control oil production and minimise pores. Gel-based or water-based serums work best for oily skin, keeping it fresh without adding extra shine.

Dry Skin

When it comes to dry skin, hydrating ingredients like hyaluronic acid or glycerin are key. These ingredients help draw moisture into the skin and keep it soft and plump. A richer serum that locks in moisture will help keep your skin feeling comfortable all day long.

Sensitive Skin

Sensitive skin benefits from soothing ingredients like aloe vera, chamomile, or calendula. These help calm irritation and reduce redness. Avoid serums with strong fragrances or harsh chemicals, as they may cause irritation.

Acne-Prone Skin

For acne-prone skin, look for serums with salicylic acid or tea tree oil. These ingredients fight acne by reducing inflammation and preventing future breakouts. A serum with gentle exfoliating properties can keep your skin clear without causing dryness.

Aging Skin

To target signs of aging, serums with retinol, peptides, or Vitamin C are your best bet. These ingredients help reduce fine lines, improve skin texture, and promote collagen production. They’re perfect for firming and giving your skin a more youthful look.

Here’s a table for choosing the right serum based on your skin type:

Skin Type

Serum Ingredients

Serum Type

Benefits

Oily Skin

Niacinamide, Salicylic Acid

Gel-based, Water-based

Controls oil, minimises pores

Dry Skin

Hyaluronic Acid, Glycerin

Rich, Moisturising

Hydrates and locks in moisture

Sensitive Skin

Aloe Vera, Chamomile

Soothing, Gentle

Calms irritation, reduces redness

Acne-Prone Skin

Salicylic Acid, Tea Tree Oil

Exfoliating, Acne-fighting

Reduces breakouts and inflammation

Aging Skin

Retinol, Peptides, Vitamin C

Firming, Collagen-boosting

Reduces fine lines, firms skin

When Should You Apply Serum in Your Skincare Routine?

Knowing when to apply serum makes a big difference.

In the Morning: After you cleanse and tone, apply your serum before your moisturiser and sunscreen. Morning is great for serums that protect your skin, like Vitamin C. It helps shield your skin from daily damage.

At Night: In your evening routine, use your serum after cleansing and toning, but before your moisturiser. Nighttime is the best for active ingredients like retinol or peptides. They work while you sleep to repair and renew your skin.

Tip: Let your serum absorb for 1-2 minutes before applying moisturiser. This helps the serum work better and makes sure your skin gets all the benefits.

So, apply your serum at the right time, morning or night, and get healthy, glowing skin!

Frequently Asked Questions

Question: Can I use serum on all skin types?

Answer: Yes, serums are suitable for all skin types. Just choose one that’s formulated for your skin's needs. For example, use a hydrating serum for dry skin or a calming one for sensitive skin.

Question: Should I apply serum before or after toner?

Answer: Serum should be applied after toning. Toner helps balance your skin’s pH and removes any leftover impurities, which helps the serum absorb better into your skin.

Question: Can I skip sunscreen if I use a serum with SPF?

Answer: Serums with SPF are helpful, but it's still important to apply a separate sunscreen for full protection. Most serums with SPF provide limited coverage, so make sunscreen your last step in the morning.

Question: How long does it take to see results from using serum?

Answer: It depends on the serum and your skin concerns. Normally, it takes a few weeks to start noticing visible improvements. For more immediate results, look for serums with ingredients like Vitamin C or hyaluronic acid.

Question: Can I use serum around my eyes?

Answer: Yes, but make sure the serum is gentle enough for the delicate skin around your eyes. Some serums are designed specifically for the eye area, while others may be too strong. Always check the label before applying near your eyes.

Question: Should I use serum if I have acne?

Answer: Yes, you can use a serum if you have acne. Take one with ingredients like salicylic acid or tea tree oil that can help clear breakouts and reduce inflammation without over-drying your skin.

Wrapping Up

Adding a serum in your skincare routine is a great way to target specific skin concerns and boost your results. Whether you’re looking to hydrate, reduce fine lines, brighten dark spots, or clear up acne, there’s a serum made just for you.

Make sure to apply it at the right time. After cleansing and toning, but before moisturizing. And remember, less is more, so don’t overdo it! With regular use, you’ll start seeing smoother, healthier, and more radiant skin.

If you’re looking for high-quality skincare products, visit Sogo Plaza. We’ve got everything you need to take care of your skin and get the best results!

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